M4V is a video container that stores audio and video data used for iTunes files. Files of this type may be protected from illegal viewing and copying with Apple FairPlay DRM. In this case audio or video files should be bought in iTunes store. Not protected files can be viewed almost in any modern player because the format is based on MPEG-4 structure.

Is the most common format for storing audio. Almost any player on any platform can open mp3 files. The audio is compressed with loss of quality, but the loss is negligible for the typical user, and the file size is usually less than that of the original files.