AV1 is a new open codec developed by Alliance for Open Media consisting of companies that produces electronics and develops web browsers. The codec is aimed to send high-quality videos via the internet quickly and without losing the quality even when bandwidth is low. AV1 is more efficacious then today's most popular video formats because it uses future compression technology.

This format was originally created as an alternative to mp3. The idea was to achieve a small file size with better sound quality. The first versions weren’t quite successful, but with the development of AAC, it became possible to store sound with less loss of quality, and with the same file sizes as that of mp3.